Video Content Strategy

Video Content Strategy for Jexo

Year
2025

Jexo needed short, smart videos that could move with them, across launches, feature drops, and updates. So they brought in Fatcat. From high-impact product launches to quiet power moves (like acquisitions), we create videos that stop the scroll, explain the product, and make your brand unforgettable.

What we did

We partnered with SaaS brands like Jexo and Goosly to turn complex products and milestones into clear, scroll-stopping motion content. Our role spanned strategy, scripting, design, and motion execution. Ensuring every video aligned with GTM goals, platform best practices, and brand voice.

  • Created short-form bumper animations for social and ads
  • Produced hero videos for product pages and launches
  • Developed YouTube ad creatives with performance-first framing
  • Built content campaigns around high-impact moments like acquisitions
  • Translated technical features into visual narratives that drive action

Each piece was designed to plug directly into marketing funnels so teams could launch, scale, and grow without wasting time reinventing the wheel.

Here's some of the work we produced:

The Approach
We created a series of videos for different moments in their growth: Product promos to drive interest Feature explainers for product pages Short-form ads for launch weeks And finally, a company announcement video to close the loop after the brand foundation was built These are just a few of the pieces we delivered. Each one built to be fast, clear, and actually useful.
63%
average retention across videos. well above the industry benchmark for SaaS explainer content (which tends to hover around 30–50%).
2–3x
increase in post engagement during product launches using motion content vs. static assets.
+210%
growth in YouTube video views after implementing strategy-driven titles, motion design, and content clustering

The Outcome

Well above the SaaS industry benchmark of 30–50%, showing that our explainer content doesn’t just attract views, it holds attention. This retention rate is a key trust signal for YouTube’s algorithm and for decision-makers watching to the end.

Hero Videos for Product Pages
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These videos distill complex features into sharp, story-led visuals. Perfect for Product Hunt launches, landing pages, and sales enablement.

YouTube Ads
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Built for cold audiences. Styled for scroll-break impact with a human touch. We craft native-style video ads that align with the platform and your brand.

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Creative Motion Campaigns

This wasn’t just a video. It was the final beat in a multi-week content strategy that built curiosity, framed the story, and closed with a cinematic mic drop.

Ready to put your product in motion?‍

We design for founders, product marketers, and growth teams who need more than just “a video.” We build launch assets, not just deliverables.

📩 Get in touch or book a quick call.

Contact
🔥 2–3x increase in post-launch engagement

After implementing our strategy-first approach focused on SEO-driven titles, motion design, and content clustering our clients saw over 2x growth in YouTube traffic. Not just more views, but more relevant views that funneled into pipeline.

🚀 +210% growth in YouTube views

Before Fatcat stepped in, each audience—investors, customers, internal stakeholders—got a different flavor of the Kummo story.

📈 63% average video retention

Product launches that used motion content outperformed static assets by up to 3x. Dynamic visuals and crafted narratives turned scroll-past posts into scroll-stopping campaigns that actually converted.

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