Jexo's Unignorable Content Strategy

Workout like an animaul in the gym

Year
2023

Jexo was a young Atlassian Marketplace startup with a killer product and no marketing team. No brand system, no strategy, no audience. Just great founders and big potential. That’s where we came in. Fatcat took the reins and built Jexo’s marketing function from the ground up with the goal of making Jexo the human, helpful, non-boring voice in a technical space. And build a system that could grow with them.

What we did

We knew Jexo didn’t want to sound like another faceless project management tool. So we designed a tone that was warm, sharp, and actually fun to read — and applied it everywhere: landing pages, product updates, newsletters, podcasts, video scripts, social, and founder content.

We didn’t just “do content.”
We gave Jexo a voice, and made it consistent across platforms.

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150%
Performance Increase
Shopify
Platform
3X
Speed Improvement

The Results

• 200% growth in YouTube views by turning the Monday Coffee podcast into a well-known source of Atlassian news. • Launched and scaled PM72, a 72-hour live-streamed event that raised $53K for Malala Fund, with 42 speakers and thousands of viewers. • Built and executed a full-funnel marketing strategy, from acquisition (SEO, paid, social) to retention (onboarding flows, brand content, community). • Ghostwrote founder content and brand storytelling that positioned Jexo as the friendly expert in a crowded market. • Owned reporting, performance, and iteration across growth channels, making sure every test led to smarter systems. * We tested new channels (Twitter, TikTok, niche partner campaigns) without burning budget. Every piece of the machine was designed to grow without needing to be “fixed later.”

Hero Videos for Product Pages
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These videos distill complex features into sharp, story-led visuals. Perfect for Product Hunt launches, landing pages, and sales enablement.

YouTube Ads
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Built for cold audiences. Styled for scroll-break impact with a human touch. We craft native-style video ads that align with the platform and your brand.

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Creative Motion Campaigns

This wasn’t just a video. It was the final beat in a multi-week content strategy that built curiosity, framed the story, and closed with a cinematic mic drop.

Ready to put your product in motion?‍

We design for founders, product marketers, and growth teams who need more than just “a video.” We build launch assets, not just deliverables.

📩 Get in touch or book a quick call.

Contact
Clean and fluid UI/UX

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Redefining the brand

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Shopify to Webflow

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