I worked in-house at fast-growing SaaS companies for almost 10 years, and no matter the size of the company, I kept running into the same wall.
We had a great product. A strong team. Tons of ideas. But not enough time, or capacity, to execute them well. So we’d bring in agencies. Smart people. Beautiful decks.
But every time, something was off.
They didn’t get SaaS. They didn’t get the product, or how we talked about it. And they definitely didn’t get what our buyers actually cared about.
The content looked fine. But it didn’t move pipeline. It didn’t make sales easier. In short, it didn’t work.
The thing is, most content agencies get marketing, but don't understand SaaS.
So, I built FatCat. Not to be another agency.
But to be the team I wished I could have hired.
Fatcat is the content partner that understands SaaS inside and out. That gets how your GTM motion actually functions.
We are small on purpose and strategic by default. We care about outcomes, not optics.
If the content still isn’t landing, despite the strategy, the decks, the effort...maybe the problem isn’t your product. Maybe you’ve just never worked with a team that actually gets it.
Let's talk.
– Jenn, Fatcat Founder