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Jexo was a young Atlassian Marketplace startup with a killer product and no marketing team. No brand system, no strategy, no audience. Just great founders and big potential. That’s where we came in. Fatcat took the reins and built Jexo’s marketing function from the ground up with the goal of making Jexo the human, helpful, non-boring voice in a technical space. And build a system that could grow with them.
Jexo had a solid product and a strong team, but no real marketing foundation. Their content was inconsistent, their voice was undefined, and their channels weren’t working together. With limited resources and a technical audience to reach, they needed more than a few blog posts or paid ads. They needed a brand people recognized, a strategy that could scale, and content systems that wouldn’t fall apart under pressure.
We knew Jexo didn’t want to sound like another faceless project management tool. So we designed a tone that was warm, sharp, and actually fun to read and applied it everywhere: landing pages, product updates, newsletters, podcasts, video scripts, social, and founder content.
We gave Jexo a voice, and made it consistent across platforms.
These videos distill complex features into sharp, story-led visuals. Perfect for Product Hunt launches, landing pages, and sales enablement.
Built for cold audiences. Styled for scroll-break impact with a human touch. We craft native-style video ads that align with the platform and your brand.
This wasn’t just a video. It was the final beat in a multi-week content strategy that built curiosity, framed the story, and closed with a cinematic mic drop.
We design for founders, product marketers, and growth teams who need more than just “a video.” We build launch assets, not just deliverables.
📩 Get in touch or book a quick call.
From acquisition (SEO, paid, social) to retention (onboarding flows, brand content, community). Instead of chasing growth through disconnected tactics, we designed a full-funnel system tailored to Jexo’s early-stage SaaS lifecycle.
Jexo stood out by sounding like a real human. No tech jargon and no templated posts. By amplifying their point of view and showing behind-the-scenes thinking, we helped shift the brand perception from “another PM tool” to “people who actually get what it’s like to run agile teams.” This made Jexo not just more relatable, but more trusted, a voice with perspective, not just a product with features.
Part of the YouTube strategy was building a podcast: "Monday Coffee". Over time, it became a recognizable weekly habit in the community, not just for users, but for partners and thought leaders too. The result? A 200% lift in views and a loyal, engaged subscriber base that saw Jexo as more than a tool and it's founders as a voice worth tuning into.
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