101.3% LinkedIn follower growth, 136.1% increase in post link clicks, 788.6% lift in video views

We restructured Appfire’s LinkedIn content around a simple principle: give people a reason to care. That meant ditching generic content and anchoring every post in usefulness, clarity, or insight — whether through product storytelling, thought leadership, or behind-the-scenes peeks.

We experimented with format (carousels, charts, short-form thought leadership), aligned each post with business goals, and tracked performance weekly to double down on what worked. Over time, that consistency turned passive followers into an engaged audience. Driving clicks, shares, and visibility well above industry benchmarks.

210.6% growth in YouTube views

YouTube wasn’t just an afterthought, it was built as an strategic pillar. We launched a brand-first but algorithm-conscious program that treated each video like a product: what problem does it solve, who’s it for, and how can we earn attention fast? This meant rethinking everything from scripting to structure to thumbnails. The result was a YouTube channel that actually reached the right people and kept them watching.

Structured content frameworks aligned with demand gen and narrative goals

To avoid reinventing the wheel with every post or asset, we built modular content frameworks, templates and message maps that made it easier for contributors across teams to create on-brand, on-goal content.