How Atlantic Zero Turned Customer Insights into a Content Machine

Atlantic Zero’s Customer-Driven Content Engine

Year
2025

Atlantic Zero is a digital marketing and software development agency with a high-performing team and a clear vision: grow their client base by showcasing their expertise in a way that resonates. But while they had deep experience and standout results, they struggled to translate that into content that attracted new business at scale. That’s where Fat Cat came in. We helped build a full-funnel content strategy—from positioning and planning to publishing and promotion—designed specifically to drive qualified leads in their space.

What we did

Atlantic Zero had all the raw materials: sharp founders, impressive client work, and real subject matter authority. But their content wasn’t bringing in business. Their blog lacked focus, sales materials were inconsistent, and founder content felt reactive rather than strategic. They needed a clear framework for telling their story to prospective clients—especially in the competitive, crowded space of digital services.

The goal wasn’t just “more content.” It was to turn Atlantic Zero into a trusted authority in digital marketing and custom software and build a system for doing it repeatedly, efficiently, and with a measurable impact on pipeline.

The Approach
42%
increase in qualified inbound leads
3.7X
Blog traffic growth
Top 5
SEO landing pages ranked in the top 5 positions for 8 out of 10 target terms within 90 days.

The Results

Within three months of implementation, Atlantic Zero saw a 42 demo increase in qualified inbound leads, with content driving over half of new business conversations. Blog traffic grew by 3.7x, and the new SEO landing pages ranked in the top 5 positions for 8 out of 10 target terms within 90 days. Most importantly, content became an integrated part of the sales process—accelerating deal flow and lowering CAC. What started as a messaging fix became a scalable acquisition engine. And it’s just getting warmed up.

Hero Videos for Product Pages

These videos distill complex features into sharp, story-led visuals. Perfect for Product Hunt launches, landing pages, and sales enablement.

YouTube Ads

Built for cold audiences. Styled for scroll-break impact with a human touch. We craft native-style video ads that align with the platform and your brand.


Creative Motion Campaigns

This wasn’t just a video. It was the final beat in a multi-week content strategy that built curiosity, framed the story, and closed with a cinematic mic drop.

Ready to put your product in motion?

We design for founders, product marketers, and growth teams who need more than just “a video.” We build launch assets, not just deliverables.

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Contact
Top 5 SEO Rankings for 8 of 10 Target Terms

We launched a set of high-conversion SEO landing pages designed to punch above their weight. Within 90 days, they weren’t just indexed, they were winning. 8 out of 10 core terms ranked in the top 5, putting Atlantic Zero in the conversations that mattered.

Content Embedded in Sales Process

This wasn’t content for content’s sake. It was revenue-aligned storytelling. Sales started using our material in active deals, shortening cycles and giving prospects the clarity they needed to say yes. Content became a sales asset not a silo.

3.7x Blog Traffic Growth

We turned their blog into a magnet. No filler. Just high-value, search-optimized pieces built to pull the right audience at the right moment. The result? Nearly 4x the traffic and every click had a purpose.