How Atlantic Zero Increased in inbound qualified leads by +38%

Atlantic Zero is a digital marketing and software development agency with a clear goal: attract more clients by showcasing their expertise in a way that resonates. They had an elite internal team, strong results, and deep customer insights, but they struggled to turn that into a scalable content system that drove inbound demand.

They weren’t short on talent.
They were short on structure.

That’s where FatCat came in.

We began with workshops, interviews, and a competitive analysis to uncover what truly differentiated Atlantic Zero in a crowded agency landscape. We mapped customer pain points, analyzed search behaviors, and aligned these findings with their internal strengths.

From there, we built a full-funnel content engine, starting with positioning, tone, and narrative structure, then moving into multi-channel content creation and distribution.

Using FatCat’s three pillars:

1. Authority Infrastructure

We clarified Atlantic Zero’s voice, built founder-led thought-leadership frameworks, and created storytelling formats that made their expertise easy to understand and impossible to ignore.

2. Product Communication Systems

We translated their case studies, processes, and technical capabilities into simple, compelling content, elevating their work into assets that could be repurposed across the funnel.

3. Demand & Community Programs

We built channel-native content for LinkedIn, YouTube, blogs, and email. Every piece connected back to real customer insights, helping Atlantic Zero show up exactly where their prospects already were.

What began as scattered ideas turned into a repeatable system, one that now works daily to attract leads, build authority, and position Atlantic Zero as the go-to partner for brands seeking technical and creative excellence.

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